Our Master of Marketing Research (MMR) program at the Terry College of Business was
the first Master of Marketing Research program in the U.S. and is internationally
regarded as the standard of comparison for such programs.
MMR students pass high entrance requirements to be admitted and are then immersed
in a rigorous academic program with hands-on use of the same analytics tools and research
methods used by marketing research industry to guide business decisions. In addition
to the research tools, our program emphasizes business applications and students acquire
a solid grounding in marketing strategy.
As a result, our MMR graduates are highly sought after by both the marketing research
industry and market intelligence/consumer insights departments of major corporations.
Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 675 MMR alumni,
the program’s graduates hold many leadership positions in marketing research and consumer
Learn more about the MMR Program
Is the MMR program right for you?